LOT 101
The new site kept its audience and holds attention better. Dining converts well. The Werriberri page is where the next gain is.
What the first month showed
Booking
These figures cover 22 October to 7 November. A click to book is not a completed booking.
The findings
Several sites became one on 8 October. The fair comparison is the three old sites added together for the month before launch: 8,349 visits, against 7,626 on the new site. The old total may count one person twice when they clicked from one old site to another, so it likely overstates the old figure.
The last period covers three days, so the chart shows a daily average.
| Old site | Visits | Time per visit |
|---|---|---|
| Megalong Restaurant | 2,825 | 41s |
| Megalong Valley Tearooms | 3,968 | 31s |
| Werriberri | 1,556 | 41s |
About 58% of visitors are in Sydney. 58.7% use a phone, 40% a computer and 1.4% a tablet.
Search brings 55.23% of visits and those visitors engage well (65.36% engaged). Email and AI assistants are small so far, at 89 and 77 visits.
52.9% of visits begin on a Dine page. The homepage is the first page for 17.7%. For most people the Restaurant or Tea Rooms page is the front door.
| First page | Visits | Share | Time per visit |
|---|---|---|---|
| /dine/tea-rooms | 1,995 | 26.16% | 58s |
| /dine/restaurant | 1,910 | 25.05% | 59s |
| / | 1,350 | 17.7% | 1m 14s |
| /stay/werriberri | 583 | 7.64% | 52s |
| /dine/menu | 132 | 1.73% | 1m 14s |
| /stay/packages | 124 | 1.63% | 1m 23s |
| /explore | 59 | 0.77% | 15s |
| /contact | 55 | 0.72% | 28s |
| /about | 37 | 0.49% | 44s |
The pages where the most visits began, 8 Oct to 7 Nov.
Page views, 8 Oct to 7 Nov.
A hand-off is the moment a visitor clicks through to book. These figures cover 22 October to 7 November. Dining leads with 232 clicks. Accommodation had 32.
Gift voucher purchases were recorded between 5 and 7 November and total $1,118.
Farm tours is a small group, so read its rate with care.
| Funnel | Viewed page | Clicked to book | Rate |
|---|---|---|---|
| Dine | 1,027 | 183 | 17.82% |
| Farm tours | 40 | 14 | 35% |
| Book page | 150 | 27 | 18% |
| Stay | 581 | 26 | 4.48% |
Counts are people, not clicks, so they are lower than the click totals above. The Book page funnel counts any booking click after viewing the Book page.
Microsoft Clarity heatmaps for the Werriberri page, phone visitors only. People browse the carousel, start choosing dates and reach for the photos.
Phone visits, 8 Oct to 7 Nov. Figures are taps.
Recommendation
Visitors are engaging with the Werriberri page: they browse the carousel, start choosing dates and tapped the photos 102 times in the month. The recommendation builds on that interest.
Nothing is removed from the page. It is the same content, with the film leading.
Schematic only. Blocks show order and weight, not the visual design. The highlighted cards are the two cottages.
There is no video of Werriberri itself yet. The header would be built from the feeling of the place instead.
Short passages of the wider estate that a guest would recognise on arrival.
Textures typical of the scenery around the cottages: bark, leaves, light through the trees.
Small moments that suggest a stay, such as morning light or smoke from a chimney.
To plan for: it needs creative work to source and edit. It has to stay light enough to load quickly on a phone. A still image stands in where video cannot play.
Also worth doing
It is the second most viewed page, with 3,167 views, and its visitors mostly open the menu. That attention is a good place to introduce the rest of the estate.
52.9% of visits start on a Dine page and 17.7% on the homepage, so each venue page is a chance to show the rest of the estate.
Notes on the numbers
Source: Google Analytics, Lot101 property, read on 12 November 2026. Old-site figures come from the Megalong Restaurant, Megalong Valley Tearooms and Werriberri properties for 7 September to 7 October 2026.
A visit is a session: one stretch of activity by one person. Visitors are active users. Engaged time is the time the site was open and in view. The old-site time per visit is an average of the three sites weighted by their visits.
Weekly visits add up to slightly more than the month total, because a visit that runs past midnight at the end of a week is counted in both weeks.
Funnel figures come from the UX funnel explorations in Google Analytics, read for 22 October to 7 November. A funnel counts a person once, and only if they viewed the page before clicking. The 1 in 6 and 1 in 22 figures are those funnel counts rounded.
Tap figures come from Microsoft Clarity phone heatmaps for 8 October to 7 November.
The Sydney share is approximate, because Analytics rounds the Sydney count.
This report covers how people use the site. Search rankings and search visibility are in the separate SEO report.